While reading an internet forum this week (that had nothing to do with fetish), we came across a link to an interesting contest called "Show me your sloggi". Actually, the author of the comment tried to feign disinterest with the contest and the pictures there, but shared the link anyway. Heheh. Typical. Thanks for that though! B-)
Basically, the point of the contest is this: you put up a picture of your bum online (by country -- in our case Sweden of course), and visitors can vote for whose butt they think looks the best. Especially after my "MyButt: I'm lovin' it" entry (and my comment to a comment there), this makes me think: whose butt looks best, really? The pseudo-philosopher in me wonders if this contest is actually perpetuating or changing our idea of what a good-looking butt should look like. Who dictates it and who shapes who -- the viewers, or the underwear manufacturers and the fashion world? For instance, the main page of this contest show their own model's butts, with the headline: "See beautiful bums". When one clicks on this link, (to get to the butts with the best votes), the top of the roster show pictures of butts in that suspiciously generic shape in somewhat glossy-magazine poses... Maybe they just shouldn't have turned this butt-sharing PR-stint into a contest -- the kind of promotes a certain way to judge beauty by and puts a premium on a beauty standard that have after all been created by their industry.
I say the Dove ads rule over this Sloggi PR. And I'm not posting my butt there anyway (because most of my butt pictures show them bruised or welted anyway... The voters might not think that that's sexy no matter what we think!) Besides, I don't own a pair of Sloggis. Ha haH!
Still, I would like to hear what you guys think... is this the classic MTV-like imposition of norms? Or do you think that the contest is democratic since people get to vote out of their different tastes? Who influences who, and do you see that as a good or a bad thing?